dList is a creative strategy developed in response to the Depop D&AD New Blood Brief. Addressing Depop's declining market share within an increasingly competitive resale market, the concept introduces a feature that transforms anonymous fashion commentary into a new form of social credibility. By integrating unfiltered critiques into the platform, users can earn recognition as trusted tastemakers, strengthening community engagement while increasing seller visibility and driving commerce.
for Depop
Creative Strategy
2025